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How Your Limiting Beliefs Keep You Safe… And Miserable

Imagine this scenario: You are a successful business owner or corporate employee. You’ve been working hard and putting in more hours every year but you never have much to show for it. Your income never grows, but your debt just keeps climbing.  You are exhausted and stressed and you don’t see any way you could work any harder.

When you lie awake in bed at night, you start asking yourself, “Why me?” You wonder what’s wrong with you that keeps you from getting your life together.  Why are so many peers doing better?

Here are just a few of the things I hear my clients say about themselves:

  • “I am no good.”
  • “I will never be able to change”
  • “life will never get better”
  • “my body is disgusting”
  • “nobody will ever love me”
  • “I don’t deserve to have what I really want”
  • “I’m not worthy of anything”
  • “I actually hate myself…”

Can you imagine speaking to a co-worker or child like that everyday?  And if you did, would you expect them to perform well or have stellar behavior?

When we narrate our own lives with this kind of language, is it really any surprise that we can’t ever seem to profoundly change?

Changing How You Think Will Change Your Life

Look, we all want to feel happy and fulfilled in our lives. To do that we have to understand and change how we make meaning. And we have to learn where these beliefs about ourselves come from to begin with.

If you pay close attention to what I’m about to share with you, you will learn the ability to make new meaning which will allow you to move past your limiting beliefs.  You’ll gain deep clarity with zero illusions.  This is like getting the ‘keys to the kingdom’ of creating happiness and fulfillment in your life.  But tools aren’t enough, you first have to be open to change.

How We Make Meaning

Our ancestors had less choices when it came to truth and beliefs1.  If they were walking back to their tribe through a field of tall grass and they heard  a rustle, they could assume, “That’s just wind,” and keep on walking…or they could worry “That’s a tiger!” and go home the longer but safer route.

Even if they guessed correctly some of the time, the people who thought “it’s just the wind” were going to be wrong eventually, and that was the end of their blood line.  But the people who thought there was a tiger even when there wasn’t still got home safely, even if there was never any real threat.  And while there may have been a small cost of going the longer way home, they got to live, and they passed on their genes and teachings to us.

That means we’ve actually been bred to make meaning that keeps us safe. We actually seek patterns in every situation because those patterns are what’s kept us alive for thousands of years.

The problem is when you identify patterns – especially about yourself – that aren’t true at all:  I can’t dance, dieting doesn’t work for me, I’ll always be poor…  

Just like believing there’s a tiger waiting in the grass for you, these beliefs can seem to keep you safe, even when they’re wrong.  

Wrong Beliefs Are Dangerous

Let’s be clear, even if they do keep you safe, your negative beliefs will fail miserably at helping you feel happy, confident, and fulfilled in your life.  

You see, a belief is simply taking an opinion and treating it as a truth.  Beliefs are everywhere and they are incredibly powerful – they can be motivating when they are useful, but they can be downright dangerous when they aren’t.

Let’s imagine a woman who was told in middle school that she “looks fat in that outfit.”  I can’t tell you how many clients of mine have this kind of experience.  And what happens is that the embarrassment of that moment creates a pattern to not believe we are attractive.  Staying ‘safe’ becomes believing we are unattractive.

The cost of believing we are unattractive is huge, yet it’s a way our system keeps us safe. If we stop standing out, risking things with trendy clothes, etc. – we can avoid ever being embarrassed like that again.

One… simple… comment… can have a lifetime of negative effect.

Look back at that list of common negative self talk – do you say any of those things to yourself?  Take a few moments to consider the negative things you say about yourself on any given day.

Now, can you honestly say that those are true?  Or have you just formed an opinion – maybe because of things parents or peers said to you when you were younger – and since that opinion kept you ‘safe’ in some way, your subconscious went ahead and turned it into a belief.

Learn to Challenge Your Beliefs

You have to break the cycle of turning these patterns into beliefs.  And if you already have the limiting beliefs, you’re going to want to learn how to reverse them.  The simple way out is by learning to challenge the beliefs that are holding you back.  

If your brain says, “This is really hard, I’ll never get it done.”  Then you say, “Nah, this is easy. I got this.”

If your brain says, “I’ll never have real money.”  Then you say, “I wonder how I can GROW my wealth this month.”

It’s so simple, but until we shift our identity it takes commitment.  It takes doing this same process over and over again, day in and day out, until it becomes an unconscious habit (the identity shifts).

What Happens If You Master Meaning?

Recently I worked with a client who told herself that making more money in her business would make her life harder.  So she had a money ceiling – her belief was keeping her ‘safe’ from the complexity of a bigger life by preventing her from earning more money.  And because of this, she was stuck and getting deeper in debt.  

Simply learning to question the belief that more money would equal more problems has completely changed her income and business growth.  She’s paid off all her debts and is doing better and better every month.

But what if she’d held on to that belief that money just complicated her life?  How much time and energy and money (that she didn’t have) would she have wasted on workshops and books and tools – only to sabotage her results and keep the ‘less money is better’ story alive?  

Strategies and tactics wouldn’t do anything for her until she eliminated the limiting belief. And they won’t do anything for you until you eliminate the beliefs that are fighting to keep you ‘safe,’ but are actually sabotaging your goals.

Next Steps

I hope this is all you need to begin identifying your ‘truths’ that are really just beliefs, and to then begin challenging those beliefs in the moments when they hold you back.

Some beliefs are easier to challenge than others.  Some are so deeply ingrained in us, that we might need some mental power tools to get to the root of it.

But I want you to have some fun with this.  You’re embarking on a huge shift in your life – it’s intense – but it doesn’t have to be hard.  You can enjoy it and make it a game to uncover all the old beliefs that have been holding you back for years.

Remember, this isn’t about forcing old habits onto your current identity – this is about completely shifting the way you see yourself and the world. It’s about permanent change through shifting your identity.

And once you’ve got your new identity locked in, overturning limiting beliefs won’t be a decision you need to make in the moment…it will just be a normal part of your day. Making positive meaning can become totally automatic for you.


  1. This example comes from author Dr. Michael Shermer. For more on his concept of “patternicity,” check out the book How We Believe.

Tools Alone Won’t Fix Your Problems

Most people don’t have the exact body they want.  But I bet there is a “state of the art” gym right down the road from many of us.

If someone wants to lose weight, improve your health, or just sport an awesome bod – all the tools they need are inside those doors.  So why aren’t we using them?  And if you do use them, did you stop before you got what you really wanted?

Many of us have a strong desire to change, to become ‘the best version of ourselves.’ But doesn’t it seem that no matter how many resolutions or promises you make, you often wind up back where you started – sometimes worse off than when you started?

And then what? You go looking for better tools, for better therapists, for better drugs, right?  But deep down you know that what’s really holding you back is… you.

Sometimes we just can’t get out of our own way. Would you like to know why?

We’re Not Asking The Right Question

Let’s take a step back and consider why the “build a better mousetrap” solution hasn’t worked so far.

We often ask ourselves questions like:

  • What diet should I be on?
  • What workout should I do?
  • Why isn’t this stuff working?

Let me point out that none of those questions are going to get you the result you’re looking for.  Those questions, without the “core question” being answered, are just more distractions that prevent change.

The real question is: Am I ready to change?

There’s a voice in the back of your head that answers that question for you.  And if it says “no,” then you’ve already lost.  The greatest, most advanced, most expensive tools in the world won’t do a thing for you.

You’re totally wasting your time and money if the answer is no.  In fact, you might even be making the problem worse by proving to yourself that change isn’t possible.

Decide to Change

People who accomplish massive things in life see success.  They frame the world in a way such that it serves them – they literally choose to see it in the way that serves them best.  And you know what happens? The world actually does serve them.

What if there was a way to achieve a fundamental shift in the way you see the world?  What if that meant not just increased productivity, but a deep and lasting fulfillment in your life?

Would you be ready to let it happen? (Ask yourself right now, and see what you say.)

When you can say yes to this question – your life is going to get better.  Things may get more challenging too, but that’s only because you’ll actually be doing the things you want to be doing, and removing the limiting beliefs and actions that have become a part of your life.

Massive change requires a kind of death. But that death will allow you to become the person you truly want to be – the kind of person who sees opportunities as chances to win rather than chances to be humiliated – the kind of person who feels happy and successful even when their life isn’t perfect – the kind of person who feels worthy of love.

Are you ready for a little death to your old way of thinking and being in the world?

If today is the day, I recommend you start with my free Back to Breath Challenge – you have to get comfortable being with and looking honestly at yourself before you’re willing to accept change on an experiential level.

And as always, when you’re ready, I’m here to help. Let me know what that voice in the back of your head is saying about this article down in the comments.

Hack Your Thanksgiving: A 3-Course Gratitude Meal for Profound Happiness

If you’re in the US today, you’re probably celebrating the Thanksgiving holiday.  I’m not going to get into the often-controversial history lessons here because we know that the past doesn’t determine the future – we can make this day whatever we want right now.

No matter your beliefs or situation in life, today is an opportunity to pause, reflect, and give thanks for your life and all that you’ve experienced.

Thanksgiving is a day we can manifest gratitude on a large scale – not just in ourselves, or at the dinner table, but nationally.  Maybe even globally.

Here’s my 3-course approach to “hacking” your thanksgiving – getting the most out of this opportunity:

The Appetizer: Taking Gratitude Seriously

Did you do the thing where you spent all your time trying to get the turkey just right, but grabbed some sort of frozen, processed appetizer that you stick in the microwave when all your guests start talking about how hungry they are?

That’s okay, it happens to all of us.

But listen, taking the time to set up expectations with a personal and exciting dish can do a lot for how you and your guests enjoy the rest of the evening.

And the same is true for gratitude.

When we take the time to not just announce things we are thankful for, but to really sink into the feeling of gratitude, we’ll start to notice some pretty amazing shifts right away.

  • Your interactions with those around you will be far more warm and rewarding without you even noticing what changed.
  • Your food will taste better and be more satisfying.
  • You’ll be able to sit back and enjoy the moment without worrying about clean up, or all the emails waiting for you at work, or all the Black Friday deals you’re going to ‘miss’ by spending the evening with your loved ones.

So take your time with this.  If you need to be alone, take a few minutes to yourself before everyone shows up.  Take gratitude seriously today, and be fully present to the possibility of a radical shift in how you experience life.

The Main Course: Manifesting Gratitude

Okay, you’re in a good spot physically and mentally. You’re ready to do this thanksgiving thing right.  

We want to keep this simple, quick, and light (unlike your main course at dinner tonight).  

You know how I just said to take gratitude seriously?  Well, take the effect that gratitude has on your life seriously…but don’t be serious when you do it! Have fun with it, be joyous, let yourself feel everything fully.

I’ve found that a very simple process – which I call 3G3 – is enough to get all the benefits of a gratitude practice without taking up a ton of time or getting bogged down in advanced techniques.

The simple version is this:

  1. Take 3 deep, fully conscious breaths and get centered in your body.  One breath is a complete inhale and exhale.  This moves you from “thinking” to “feeling” and is crucial for the next part.
  2. Think of 3 things you are grateful for.  Big or small, important or ridiculous, it doesn’t matter.  It could be the sunrise, or a stranger who held the door for you, or even how amazing your parents were when you were growing up.  Take some time to really feel what it’s like to be grateful for each of those three things.  Enjoy the mental, emotional, and physical state of thanksgiving.
  3. Now that you’ve manifested these feelings of deep gratitude, take another 3 fully conscious breaths.  This time, breathe into those feelings you’ve just brought up.  Embrace them and savor them.  Welcome the full appreciation of gratitude into this moment.

That’s it.  That’s the whole thing!

Just do your best and have fun with it.

If you do want to get more advanced, I go way more in depth on the 3G3 practice in my free gratitude tutorial, so jump over there if you want to know more.

But the simple version will be everything you need if you’re just getting started.  Just 3 minutes of doing the 3G3 practice will open up to you a deep and profound happiness that you can carry all through the day.

Gratitude goes further than just one day, though.  Right?  I did promise you a radical shift in how you experience life, not just a holiday…

The Dessert: Your Daily Gratitude Practice

Alright, we made it…

Come on, let’s be honest.  You’ve just been waiting for dessert this whole time, right?  The artichoke dip, cranberry sauce, even the turkey leg you fought for were just formalities.

It’s time for the best part of our gratitude meal – seeing where a practice of being thankful will take us in the year to come.

Before I get into that, I want to just acknowledge one thing: there are so few opportunities where we, as a society, are encouraged to be grateful.  

So, in some way, having a day set aside to be grateful is pretty awesome.

But in another way, it’s kind of like New Year’s Resolutions – why would you only focus on your goals or the things you’re most grateful for in your life one day a year?

What would your life look like if you kept this gratitude practice going for a whole week? Or month? Or straight through until next Thanksgiving?

Enjoy Greater Happiness Without Any Life Changes

Psychologists and researchers have finally started to pay attention to how our minds view the world and the very real effects that has on us.

Professor Robert Emmans of UC Davis is one of the leaders of this type of research.  He conducted several experiments to see what effect gratitude journaling – literally just writing down a few things you are grateful for once a week – had on study participants.  

He also had groups that either journaled without direction or journaled negative things in their lives to compare the results to.

So you can already guess that the people who did gratitude journaling for several weeks were happier – they self-reported as 25% happier than the other groups in less than a month.  

25% happier without any forced changes in their lives besides journaling once a week.

Now, I know some of you are saying “I don’t need to be 25% happier…I need to deal with all this crap in my life first!”

Well, keep reading…

Can Gratitude Make You Immune to Pain?

Another attempt at this study had participants keep the journals going for 10 weeks.  

What Emmans found was that the people who focused on just 5 things they were grateful for everyday got better sleep, increased their exercise by 90 minutes per week(!), were way more optimistic about the coming week, felt more connected to people in their lives, and were more likely to help others deal with personal problems.

But here’s the big one – the people who practiced gratitude weekly reported experiencing less pain than the negative group and the control group.

Emmans even tried this on people who suffered from debilitating muscular pain and found that within 21 days, the participants who practiced gratitude journaling reported not only less pain, but less interference in their lives by the pain they did experience.

Now Is The Time to be Thankful

So what are you waiting for?  A few minutes a day or even once a week can bring so much happiness to your life and to the lives of everyone you interact with.  

Gratitude will even make your goals more attainable.

If there’s something stopping you from being able to fully embrace your feelings of gratitude, I’d love to know about it.  It does happen to some people because of issues in their past, and I’m happy to help you work through it.

But otherwise, the time is now.  

Look, if I said I could teach you how spending 5 more minutes at work everyday would increase you income by 25%, you’d be begging me to tell you.

I’m challenging you, right now, to begin a 21-day gratitude practice.  And I want to know how things come out on the other side for you.

So what are you waiting for?

Extra Dessert

Come on, it’s Thanksgiving.  You’re going back for an extra slice of pie, right?  Here’s your extra slice of gratitude!

Rob Scott – Talks at Google

I want to share something amazing with you. I recently took a cross country trip to do something I’ve never done before.

I was invited to give a “Talk at Google,” which is kind of like a Ted Talk but, you know, at Google. So, I had the chance to present “my material” to an audience of Google employees – right inside their main office.

What’s it like being right in the heart of Google? Amazing, actually. There’s video conferencing screens on virtually every wall. The vibe is incredibly cerebral, everyone deep in thought and focused on their work, obviously doing cool stuff. Food pods seem to be every 30 yards or so, and they have workout space that has to rival NFL pro teams. I was blown away.

Here’s the video to check out my talk (please jump over to Youtube, like it, and comment when you check it out):

There’s no question that Google is at the forefront of the movement for a more connected planet. They’re driving massive changes right now in how human beings interact with one another in the outside world.

So I was incredibly excited to talk with them about how we make internal change happen.

If you’ve been following my stuff at all, you know I’m a huge advocate for finding fulfillment and mastering our inner game while making external changes. Why? Because our potential for success is ultimately limited by our beliefs and our internal view of the world.

Our ability to impact and improve the world around us is hugely impacted by our control over our own mental state. The less freedom you have over the choices you make, the less good you’ll be able to do for others.

Here’s the promise I made to the people at Google:

“You all want to make a difference… This time should make a difference. So let’s open to the possibility that this talk could profoundly change you.”

Listen, I know you’re busy just like all those Googlers. So I’ll make the same promise to you…

Set your intention for change when you carve out the space to watch this. Get rid of all your distractions just for an hour or so. Bring your full awareness to this, and get ready to begin your journey toward a deeply fulfilling and productive life.

Please let me know how it goes for you in the comments. And if you want to know more about “Identity Shifting,” check out what’s going on over here:

PS – OK, I can’t not share this. I met a lot of cool people at Google, but one of the coolest had to be Chade-Meng Tan. He’s Google’s “Jolly Good Fellow” (yes, that’s his actual job title) and just got nominated for the Nobel Peace Prize! I definitely recommend you check him out. Just Google him ;)

Meng and Rob at Google

Meng and Rob at Google

States and Stages: The Difference Between Being and Doing

I’ve explored the difference between “States” and “Stages” in an earlier blog post, but in this video, Jeff and I take the idea a little further. We’re going to talk about what you need to do to manage your state of mind and how to get comfortable and content with your stage of development.

What I’m really talking about when I say “States vs Stages” is the difference between ‘being’ and ‘doing.’ When we master our state of mind (our ‘being’), we move much more easily through our different development stages in life (our ‘doing’).

And what it all really boils down to is that ‘being’ needs ‘doing’ to become meaningful and powerful (and vice verse).

Think about the last time you started something new (piano lessons, tennis, a business) and remember how heavily your state of mind related to your stage of development.

Did you feel frustrated and upset by being in the beginner stage? Did this negative state of mind prevent you from moving further through the stages?

Keeping that in your head, take a look at this video to learn more about marrying your states with your stages to get closer to fulfillment and success.

P.S. I talk about this stuff on an even deeper level in the Identity Shifting MasterClass. Check it out.

Quick Notes:

2:00 – The illusion of happiness
4:50 – The burning monk
6:30 – Stillness in motion
7:30 – Success and fulfillment are equally as important
8:40 – States of mind/ Stages of development
13:20 – Managing your state
17:00 – Be okay with your state
21:00 – Art of fulfillment and the Science of success

How to Change Without Using Willpower

In this Mastering Mindset video, Jeff and I talk about a radically different way to develop powerful habits and behaviors.

Breaking bad habits is often incredibly difficult, but that’s usually because most people never take the crucial first step to starting a new behavior. In order to guarantee long term success with any new habit, you must first change your “identity” – you need to experience what I call an “Identity Shift.”

Think about something you’re trying to accomplish in your life. Now consider the behaviors you need to habituate to make that happen.

With that in mind, check out this video to learn more about getting massive, immediate results by using the immediate shortcut of changing your identity:

Quick Notes:

0:50 – Why is changing identity important?
2:25 – New identity and new habits
4:30 – Subconscious mind
5:50 − 30 Days to form a new habit
7:50 – Implanting ideas in the subconscious
9:30 – New behaviors of an Entrepreneur
11:30 – Hypnosis
13:00 – The mistake most coaches make
17:00 – Trying to develop new habits without changing identity

Interested in changing your identity into the version of yourself you most want? Click here to learn more about Identity Shifting.

The 3 Step Process to Effectively Stop Negative Thinking

STOP Negative Thinking!

In this talk, I finally got to tackle a topic that just may be the single most important factor to living a successful and happy life.

Any time I take on a new client, I immediately assess their “level of negativity.”


Because it’s impossible to be happy when your mind is full of negative thoughts.

The worst part about it is that the poor people whose minds are clouded with negative thoughts usually have NO IDEA that they are being controlled by them.

It’s kind of like a parasite that sucks out your energy and motivation.

It is crucial to clear your negative thinking and let a positive thought process take control. But How?

In the video above, I’ve broken it down into 3 steps:

  1. Awareness – The first step is literally becoming aware of what your negative thoughts are.
  2. Disprove the Truth – Most people make up RIDICULOUS “truths” about the world they live in. Most of which is not actually true, and there is great power in disproving those “truths.”
  3. Repattern the Positive – The final step is to replace the negative thoughts with positive thought. For example, “I’m such a loser, I will never make it in life” becomes “I’m a winner, Success comes easily.”

There’s a little more to it than that, but that’s a great overview of the process.

If you want to get the full system that will guarantee positive improvements to your entire life, CLICK HERE to check out the Identity Shifting MasterClass.

It’s a curriculum based program that will guide you through your massive transformation.

Or you can check out the hangout I did with Jeff (above) to hear more about this process.

Quick Notes:

2:30 – AWESOME Email from a viewer. :)
4:30 – Why it’s important to end negative thinking.
8:30 – Positive thinking is proven to be incredibly powerful.
9:30 – Most of our truth is actually just a perception.
10:30 – I am a terrible dancer –> Click here to see.
11:20 – 3 Steps to ending negative thoughts.
13:20 – Someone living in the negative thought process, has no idea it’s controlling their life.
16:20 – Negative thinking is a vicious circle.
17:00 – Self awareness

3 Steps to Change Your Limiting Beliefs

How do you feel about your life? Generally speaking, are you happy?

I hope you truthfully answer yes, but it’s okay if you don’t.

Sadly, most of my clients initially answer that  question with a big fat “NO!”

The interesting thing is that most of my clients are actually really together.  They are attractive, wealthy, secure people.  (And sometimes even famous!)

Looking at them from the outside, you’d have no idea that any of them were unhappy on the inside. But many are. Hiding their pain in plain sight, looking like everything is phenomenal.

The reasons why they are unhappy  look varied and all over the place:

  • Sabotaging healthy relationships.
  • Backing out of new business ventures.
  • Rejecting opportunity to make new friends.
  • Giving up on life long “dreams” because they seem unrealistic.

But there’s one core issue at work here, every time:

Limiting Beliefs.

When we have limits, we end up sabotaging ourselves all over the place.

Check in with yourself.  Do you bump up against the same ceiling of success? Do you mess up relationships every time you get 5 or 6 months in?

Whatever limits you may have, you’re not alone.

But I have great news.  I’ve dedicated my life to helping people stop suffering and achieve what they really desire.  And I’ve not only found a way to help them conquer their limiting beliefs, but I’ve committed to sharing these concepts with the world.

If you want to know exactly what I’m talking about, watch the video above, and then join my next Back to Breath Challenge.

Awareness is the first step to making a serious change in your life and your business right now.

Imagine living the life you really DESIRE. Imagine mastering both fulfillment (happiness), and success (accomplishment).

If this is interesting to you at all, you should check out the Challenge. Sign up right here, and then watch your life change.

Quick Notes on the Video:

2:15 – Sabotaging relationships and business moves
3:10 – Limit of success
3:30 – “I don’t deserve it.”
5:30 – Feeling like a fraud.
7:15 – Why is this all so important?
10:10 – Challenging our own “truths”
10:50 – The only time beliefs change…
11:25 – Searching for meaning
11:50 – What is your current mindset?
14:00 − 3 big steps to changing your limiting beliefs
15:50 – The shortcut to belief change.
21:30 – Byron Katie’s process.
27:55 – Summary of changing limiting beliefs
34:00 – Negative projections

Rob’s Story

So, Jeff decided it was time I publicly tell my crazy life story. (Mom, he made me do it!)

*WARNING* The content isn’t exactly PG rated:

I share some pretty crazy stuff, from experiencing years of really bad child abuse, to massive addiction and homelessness, to hustling pool, to dealing drugs and getting cancer.

I even share about the time I took a cops gun away from him, and received the beat down of the century for the next few days.

By the way, this is not exactly the first time I’ve shared this. I’ve talked about it on a recent interview.

And actually, the very first time I ever shared my story in public was kind of scary. I was standing in front of a room full of strangers giving a motivational talk. And I decided that I would let this room know who I was and where I came from.

So… I jumped into my story, giving up some pretty intimate details. As I went on and on, I noticed a man in back of the room staring at me.

(It was more like he was staring me DOWN.)

Every word that came out of my mouth seemed to make his stare increasingly more intense. I started thinking to myself… “Does this guy recognize me from somewhere?” “Did I do something to him?”

So I wrap up my story and thank the crowd for coming out. And here comes “Mr. Stare Down.” Straight at me like he’s got something to say.

Only he wasn’t mad at all. Quite the opposite actually!

He approached me to let me know how thankful he was for what I’d been through, and that I had the courage to share my story. He said it was incredibly inspiring to him. He even asked me when I was going to write a book about it!

I was deeply honored.

And it occurred to me that I had never really shared my story like that before, and I realized how important it was.

Take a look at the video above. Go ahead and check it out… Because I share more in there than just the tough times.

I also explain how I dug myself out of the hell that I had found myself in. I share about the help I got from family, friends and mentors.

And how I became deeply happy, and successful in the process.

If you dig the video, give it a “like” or a “share” up top. And of course please comment below if the feeling moves you. I’d love to see if it was inspiring for you too.

And if you haven’t signed up for my free Meditation Challenge, please take a second to get hooked up with that.

Talk soon,


Quick Notes On The Video:

5:40 – Disclaimer (Not a PG talk)
7:15 – Bad influences in childhood
8:50 – Being a victim
10:30 – Addiction, Homelessness, Institutionalized
11:15 – Hustling in pool halls
14:00 – 19 yr. old spiritual awakening
15:30 – Massive expansion of consciousness
16:20 – Mentors
17:20 – Beyond Morality
19:00 – Conscious evolution to oneness
20:40 – Problems with the law
23:00 – The first time I shared my story in public
24:30 – Not trusting your own mind is the absolute worst thing I’ve ever had to deal with.
26:00 – What turned my life around.
28:25 – Going up the corporate chain REALLY fast
28:50 – Getting sick with cancer
32:00 – Entry level to Vice President
34:00 − 4 Martinis and leading company meetings.
35:00 – Deciding I was done
36:30 – Counseling from my mentor.
39:00 – Shedding your identity
40:00 – The first book I ever read cover to cover.
42:00 – I’m here to end suffering.
43:30 – Choosing to leave everything.
46:00 – I’m here to be presence, share joy and love, and help people transform.
47:20 – The Fundamental Shift “Core” Program (now called the Identity Shifting MasterClass)

What Really Motivates Us?

In this Mastering Mindset hangout, Rob and Jeff discuss how much we’re actually trying to get to “the familiar,” and not just trying to feel more pleasure (which is what everyone usually thinks is our core motivator).

This concept is new, and completely crucial to understand why you do things you really don’t want to do. It’s also going to help incredibly with changing stubborn behaviors, and forming new powerful success habits.

Check it out… pain, pleasure, and the familiar. Boom.


Quick Notes:

1:55 – Pain and Pleasure – What we THINK we’re doing.
2:30 – The subconscious mind and survival.
3:00 – Pain vs. Familiarity
3:40 – How much are you “putting up with” in your own life?
4:07 – Our subconscious mind prefers the familiar.
5:00 – Training the subconscious mind.
5:45 – Familiarity and addictions.
6:15 – What is addiction?
7:50 – Managing your habits.
8:50 – How do you normalize?
10:20 – Shifting your identity.
11:10 – Why is it so hard to habituate new stuff into your life?
16:25 – Safety and growth together.
17:50 – Desire to change and grow is conscious and important.

By the way… Have you participated in our free Back to Breath Challenge yet? Just sign up here to get started.