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Hands Down – The Number One Best Design for your Site

What I’m going to share with you today is something that if you understand the basic idea, you will not have to waste a lot of money on design.  In fact, it will be very simple for you to “design” your site.

If you understand this you can focus on the high leveraged act of finding the thing to do that is the most important thing to do instead of making your site “pretty.” If you don’t get this you may end of wasting your time and energy by building a “look” that really won’t get the job done.

What is it? Well, here’s the best design for your site… Are you ready?

It’s the right words.

Whatever you sell there are the “right words” to sell them. The ideas that capture your audiences’ attention and desires… The words that describe their pain and make them feel understood.

Learning to write the headline, the copy, or the conversation that convinces people is what matters most.

It’s capturing the “ideas that sell” with the right words that will change your business. Those words may be in text, in audio, and maybe video. They might be live or recorded but once you find the best ideas, you can put them on black, or white, or yellow and the ideas would still work.

A million colors, any of them touting the right words can sell your stuff. The mistake people make is thinking their site has to be beautiful.  It doesn’t.

It can be plain or full, it can be dark or light. It can be blue, green, red or yellow. But it needs the right words. Don’t get me wrong, design is incredibly important and can aid in selling in a huge way. I’m not saying design doesn’t matter. I’m certainly not talking in absolutes, and maybe I’m even being a little bit dramatic.  But if you have the wrong words, design isn’t going to help you very much.

So how do you do this? You work on finding the most compelling ideas to convince your prospects to do business with you. You find their pain. You define it. You write about it. Then you find how you solve that pain. You define it. You write about it.

And once you’ve done that, then you add story to the mix. With the right story, you can make them imagine exactly what you want them to imagine. And in that you can also know exactly “where they are.” You can literally move them with your story. With words, you can create the story in their head and you can actually implant ideas into other people.

I’ve always thought that was incredibly important to understand. Through communication, we literally enter the other person’s mind.

I can tell you a story that will leave you literally changed for the rest of your life. Is that possible with design? With the look of something? Sure. I guess there are paintings that can be life-changing. But what we are talking about is the importance of the selling idea.

It’s paramount.

It outweighs design by a lot. You need the right strategy and you need the right words. And once you have them, then make it pretty. If you can get your prospect to create the image of their outcome in their head instead of the image of your brand, then you have some influence.

So what if you had the perfect message – the perfect story. Not only that but what if you had the perfect automated sequence set up that would walk people through your sales process automatically. How would your business be different?

I definitely want you to make your stuff pretty. And I definitely want you to make it
something that you are proud of. If you are good at design, then go all out. There’s a lot to be gained from good design… But if you don’t have the right words, then you’re probably not going to do very much business.

So work on your words.

 

About Rob Scott

Master coach, teacher, and lover of presence. I shift people's minds, and help them massively transform. Get in touch here.

  • I completely agree with you Rob.

    I wrote a similar piece a while back saying how people have their website budget and resources wronlgg allocated with content and SEO being an after thought to the “right colour”, “the best image” the perfect layout”. Google doesn’t care about those issues but it does care a lot about good content. And if Google likes it then it’s because it is good for site visitors.

    • Rob Scott

      Great point Andrew. I didn’t even think of SEO when I was writing this. Thanks!

  • Sol

    Hell yeh… Agree!
    I spent thousands making my site pretty, and at the end of the day, it’s not what counts.
    In fact, too much ‘pretty’ takes the focus away from the words, distracts the eye, and isn’t always going to appeal to everyones taste. I mean, are we selling art or are we selling a deep service?
    It’s back to the drawing board (and the writing desk) for me.
    Peace!

    • Rob Scott

      Nice Sol! Hoping I can help when we speak on Monday. Let’s find some killer words for the awesomeness that you’re up to in the world!

  • Todd

    like i said, two years ago, “you are a race bike of a genius”

    • Rob Scott

      Takes one to know one. ;)

  • Coming from a design company, this is quite unfair. Although I must agree that words or content is very important. I’d like to compare your input with going on a date. Getting attention or making an impression is very important and let’s not be a hypocrite, it starts with the physical and behavioral beauty. At the end of the day though, it is definitely going to be about substance. So in essence, I’d say no, content is not the number one item that can make your design effective. It’s more of a balance of content and creative presentation under the banner of “getting your message across”.

    • Rob Scott

      I love the date analogy! You site looks great by the way…

  • Thank you this is interesting, its knowing when youve got the balance right !

    • Rob Scott

      Thank you Sally. I think it’s interesting too. :)

  • Dean Pariseau

    Simply not true. If this were the case retail shelves would be full of brown boxes with one color print, and studies determining what color packages consumers gravitate to wouldn’t exist. Your article headline banner would have been lettering without a bi-pic and color. Good, dare I say, great design helps differentiate one site from another, one package from another. The right words will ‘close the deal’ but the right design helps to set up the meeting.

    • Rob Scott

      All great points Dean. I’m actually shocked I haven’t heard “picture worth a thousand words” yet. I hope you understand I’m just making the point that pretty all by itself isn’t enough. You need to hook, the words. I like to think of Mad Men. The art guy helps for sure, but Don Draper really needs to find the words, the hook, the concept to make it all come together.

  • Vishal

    Well…this line went into my 2012 quote book a few minutes ago: “If you can get your prospect to create the image of their outcome in their head instead of the image of your brand, then you have some influence.”

    Yep…going to burn that one into the memory banks.

    Thanks Rob.

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